In most European countries tank beer systems are already in use. Next to the financial benefits that come with a tank beer system, the systems are used more often these days from a marketing point-of-view to help to boost the turnover from beer. Beer tanks have proven to improve the experience of drinking beer. The beer tanks are therefore placed insight more often. Numerous breweries in- and outside of Europe based a specific marketing campaign on their use of tank beer systems.At events, tank beer trucks are also used as marketingtools.